Public relations tools and techniques

Some of these tools are quite old, and some of them have only become available over the last fifteen years or so. But all of them are powerful, and none should be discounted during the course of a public relations campaign. Take some time today to think a bit about what unique approaches you would use if you were put in charge of a public relations campaign.

Social media is definitely one of the most recent additions to the PR toolset. Think of it as a shiny new power tool with all the features you could ever want. If you wanted to, you could create multiple social media profiles for a small business right now, completely free of charge. From there, you could increase the following through content native to each platform.

Another PR method that has become increasingly popular over the last few years is branded content within existing TV shows. A notable example of this technique is the Vice show Most Expensivest, where host 2 Chainz simple talks to representatives of high-end companies who then get to hock their wares to a significant audience. These companies are mostly paying for the privilege of being featured on the show, making the show a win-win for the production company, Vice, and the businesses themselves.

These tactics are your tools, and each tool is created and managed with various techniques. One of the most common communication tools in PR is the press release.

Remember to keep your key messages at the forefront when you write your news release to achieve consistency for your organization. Use the technique of communicating who, what, when, where and why, so the news media get all of the necessary information. Exclude any content that is blatantly self-promotional or advertising in nature; press releases should be news-oriented. Press meetings involve personal interviews or announcements with media members.

A press conference is a technique reserved for important news only, and it involves inviting several media outlets to hear your major announcement simultaneously. The briefing technique is more intimate, with a small group of media representatives.

For example, trade media might be invited to a briefing at an industry trade show. Another technique is a press tour, where you visit with media representatives in their offices over several days in a particular region. It allows them to create and maintain a relationship with the target audience as well as establish a two-way communication. Social media marketing. Like its name suggests, it is used primarily by the marketing industry.

Social media networks, however, are also utilised by a growing number of PR specialists to establish a direct communication with the public, consumers, investors and other target groups. Common PR Tools and Techniques In order to build a relationship with the target audience and maintain it on a high level, PR specialists use a variety of tools and techniques. Some of the most common ones include: Attendance at public events.

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